How To Write A High Converting Sales Page For Your Course

You have the knowledge you need to bring revolution in a field. So, you decided to give it to the world and made a course pouring out your expertise with the intention of selling it to millions of students out there itching their hands on learning the skill. 

You built an email list, spread out the word on social media, and are ready to level up your blog by finally launching the product you’ve been looking forward to for a while now. You’re pumped up because you know that the online learning industry has already crossed the $100 billion mark and is expected to grow further!

But what’s the point of all this effort if you’re not able to get the conversions you want. It’s good to share your knowledge but it’s also about you getting the reward for preparing a killer course, right? 

If you’re a course creator, it’s vital to write a high converting sales page for your course to reap the benefits of your knowledge and gain the profit you deserve. In this post, I’m going to tell you some foolproof ways on how to write a high converting sales page for your course. So, let’s begin.

How to To Write A High Converting Sales Page For Your Course

It takes a lot of trial and error for a long time to finally decide what to include in your course. You must be proud of your brilliant creation and I’m sure it’s something we would all vouch for in the future. But to build the future where merely the mention of your name is enough to sell your course, it’s important to write a high converting sales page for your course. 

For your convenience, I’m breaking down the entire process into simple and easy-to-understand steps. All you need to do is follow these steps with all your might. Within no time, you’ll be hopping on the train leading you to the pinnacle of abundance. Sounds lucrative? Let’s dive in.

  • Picking the Perfect Headline is Not Enough!

Now, you must be thinking that this statement is a bit of a panic for the first step. Well, I’m sorry to burst your bubble but when it comes to headlines, perfection is kind of overrated. You might think that promising unrealistic overnight magic is what a perfect headline is.

But what if I tell you that I’m going to make you the headmaster of Hogwarts after you complete my course and you’ll have your own ministry of magic with no need to defend yourself against the dark arts? Sounds like a dream, but an unrealistic one. Quit it, people are not going to fall for that.

When picking a perfect headline doesn’t work, the best way is to give up perfection and come back to reality. Promise what your course really provides and why should students opt for it not in a cliched way. In short, your headline should be catchy, simple, and straightforward that people can actually relate to.

  • Testimonials

I can’t stress this enough, social proofing is a boon for a potential course seller as people are more likely to register for your course if you have a clear testimonial for your course. Plus, it would be better if the testimonial is in a video format. It’s a proven fact that people are 64% more likely to register for your course when you have a video testimonial.

But if you are just starting out, you might not have a success-series dedicated to your course. However, you can ask fellow bloggers and influencers to try the beta mode of your course and provide their feedback in the form of a video.

You can ask your testimonial creator to provide a concrete example of how your product was helpful for them. They can also reveal a before and after instance to make it clear what positive changes your course brought about for them. You can ask them to reveal how your course contributed to their success. 

  • Have a solid Call-to-action (CTA) plan

A CTA button is probably one of the most crucial aspects of a sales page. One of the most common questions that one might ask when trying to perfect this button, is regarding what it should look like and what it should say.

One of the simplest changes that you can make in order to increase your overall client conversion rate is to change the color and shape of the CTA button on your product pages. Let’s take a look at a few examples:

  • Colour Contrast – Having contrasting colors for your CTA button will make sure that it stands out from the rest of your sales page. For example, you can combine the colors yellow and blue in order to create contrast and draw your viewer’s attention. 
  • Size of your CTA button – If your CTA button is small, there is a chance that the viewer might not see it at all. Hence, it always helps to have a big CTA button that will not miss your visitor’s eye. 
  • Usage of visual aid

Visual Aid can come in multiple forms such as diagrams, charts, and even videos. Visual representation of data is easily one of the most effective conversion tools out there. Using visual aid will help your viewers get a better idea of what they can expect from your product. In fact, for many people, visual aid is a much better communicator as compared to text.

Here are a few things you could try:

  • Using a mockup – A digital product will require a different approach in terms of marketing it successfully. Simply displaying its contents might not be very effective. However, you can display a mockup that will make your product look much more appealing.
  • Charts – This is another great tool that can display comparisons very effectively. You might have all sorts of numbers and data, however, if you are unable to showcase them to your visitors in a simple manner, it won’t be of much use. Hence, charts play a great role in bridging this gap.
  • Videos – What is better than a picture in terms of selling your product? Moving pictures! We would highly recommend you incorporate videos in order to see your product or services. 
  • Display what your viewer will get

One of the easiest ways to convince viewers to buy your product is by showing them exactly what they will get if they buy your product. For instance, if you are trying to sell an online course, you can show your potential clients or students the class curriculum. In order to make it a more convincing offer, you could even highlight all the bonus material and guides that come along with your course. This is one of the most important steps if your goal is to show your viewer the value of your products. 

  • Learn to convert visitors into buyers

Yes, you can certainly learn how to convert your viewers into buyers. In order to do this, you will have to master these three steps:

  • Identify your buyer’s pain points – You can call your product successful if it manages to bridge some sort of a gap in your buyer’s life. Every single person on this planet faces problems of different kinds. For instance, financial issues, issues pertaining to time management, inadequate education or skillsets, and more. Hence, whenever you are writing your sales page copy, acknowledge their shortcomings and assure them that your product might help them with some of their shortcomings
  • Showcase benefits – Once you have identified your buyer’s pain points, show them how they can benefit from your product. Determining how your product might benefit them totally depends on the nature of your product. You need to answer this one specific question for your potential buyer’s perspective; “How will I benefit from your product?”. 
  • Your product is the solution – The last step is to sell your product as a solution to a specific problem. Once you have addressed your buyer’s problems and highlighted the benefits of your product, this part of your sales copy will be much easier to attend to.

Wrapping It Up

Merely writing a huge chunk of text on what your course comprises is not going to get you sales. It’s a combination of you painting a picture of profitability and letting them experience the benefits of your course before they make a purchase.

Moving forward from a hobby blogger to a full-fledged successful course creator is a matter of taking the right steps at the right time. But the most important part is to write a high converting sales page for your course to enable more sales than you could have ever imagined. 

The end goal is to have people register for your course and go all the way through with it. Having a winning copy of a sales page means that you are halfway on the road to success. So, what are you waiting for? Make your monetary dreams come true by imparting the best of your knowledge.

Fool-Proof Ways to Market Your Online Course

If you’re reading this, chances are, you have created a product that shows your expertise on a subject. Well, congratulations! You’ve cleared the first stage of paving your way to making a whopping passive income. 

But the part that comes after curating an informative and engaging course is the hardest. Marketing your course to the right audience, getting conversions, and increasing revenue can be a tough row to hoe. 

How do I get more people to sign up for my course? Isn’t that the burning question that has been keeping you awake all these nights? If yes, you’ve landed in the right place. In this article, I have outlined 21 foolproof ways to market your online course and increase revenue. So, let’s dive in. 

Build an E-mail List

Before I ramble on about building an email list, there is a fact I would like to tell you. If you are looking for the best form of digital marketing an e-mail list still tops them all! In fact, even the majority of millennials prefer emails over other forms of marketing. 

Coming on to building an email list, creating lead magnets is the first step. In exchange for your visitor’s email, you have to give out something meaningful for free. For example, case studies, e-books, checklists, free videos. It doesn’t matter what you pick as long as your offer is irresistible to the end-user. 

Publishing a Course Promotion Video On YouTube

Did you know that YouTube takes credit for having over 30 million visitors per day? If that’s not enough, you might be interested to know that it’s the second largest search engine globally. Whether it’s entertainment or learning, people from all over the world find it easy to look for a killer visual instead of huge chunks of text. 

Who knows? Millions of potential students might be virtually lurking around! After creating a flawless promotional video for your course, consider creating an engaging YouTube channel. It’s important to build a loyal fan base and spread out the word about your course seamlessly. 

Self-Publish a Book on Amazon

Nowadays, with Kindle Direct Publishing, rolling out a book on Amazon is a breeze. It can be an e-book or a paperback edition or both. You can easily self-publish a book on Amazon. It hardly takes a few minutes. 

But the benefits are worth vouching for. Being an immensely popular platform, Amazon is already flooded with a loyal and huge customer base. You can invite your reader to visit your website or watch a video for more details. Of course, you must make an enticing mention of your course in your book. 

Start Your Own Podcast

People are always on the go and like to listen to informative stuff while driving. So, why not make their drive more interesting and a win-win situation for both the parties? Podcasts are an increasingly popular way of marketing in today’s world. They’re a boon for auditory learners.

Host a Webinar

A webinar is like a virtual space where you get to check the vibes of your visitors. They get a glimpse of your content, articulation, teaching manner, etc. Webinars are a popular form of internet marketing with some of the highest conversion rates ever. 

Showcase Your Accomplishments

Fancy degrees might not be a necessity anymore. But avid learners only want to learn from the best. So, how do you convince that you are the mentor they have always been looking for? Simple, showcase your accomplishments, and engage as much as possible. You can show off your certifications, achievements, revenue rates, badges, awards, and much more.

Know Your Target Audience’s Needs 

Before you go on to core digital marketing of your book, it’s better to build audience personas. Find out their virtual hangout spots. Information about what influences their purchasing decisions, their pain points, income, location is an added bonus.

Create a Website

A website is the first step to funnel traffic for your services and products. Your website should have your picture and testimonials from people who have benefitted from your services before. Have the necessary information that guides users on why you are capable of designing your own course. Also, include a contact page and product pages. 

Boost Your Social Media Presence

There aren’t enough words in the world to emphasize this point. If you are present on all the important social media platforms, consider half of your work done. Some of the primary social media platforms include LinkedIn, Instagram, Facebook, Twitter, Snapchat, and Pinterest. Learn about each and utilize all platforms to the fullest.

Ask for Influencer Reviews

To create a devoted audience best, there is nothing better than collaborating with someone that has their own loyal following. When a popular influencer of your niche recommends our product, sales can dramatically skyrocket! Plus, the audience are easily influenced by real people recommending a product than a paid ad. 

Paid Online Ads

Even though paid ads might seem a little cliched sometimes, once you know how to leverage their power, you’ll be unstoppable. Here are some popular online ad networks to increase the exposure of your products. They include Facebook Ads, Google Adwords, Banner Ads, and YouTube Ads.

Create a Full-Fledged Sales Pipeline

A sales pipeline guides potential buyers to make their first purchase. People you haven’t met before are on the top. You can attract them to your course via email marketing, social media, books, etc. The prospects move through the funnel and get closer to making a purchase. Offer them freebies and get their email address. Finally, lure them to your shopping cart and offer what you promised. 

Offer a Translated Version of Your Course

Did you know that one of the best ways to increase your target audience overnight is to offer a translated version of course in other languages? Hire an expert translator do do a thorough job. This way, your content will reach millions of more people. Follow the same tips to market your online course with the  translated copy.

Engage in Forum Discussions

Sign up on forums that belong to the same niche as your course material. People are more likely to check out your course when the source of recommendation is a friendly advice. Respond to queries and engage with people without sounding promotive at first. Then, after building a relationship, casually slip in a link to your site, video, book, or course. 

Make an Affiliate Program

The best way to market your online course is to let others do most of the work. Don’t get me wrong here, that doesn’t decrease your efforts. But if people get a financial incentive for selling your product, can you understand how high the motivational factor will be? Thus, giving a percentage of the profit to affiliates is a great way to make more sales. 

Guest Blogging

Guest blogging can increase the traffic to your blog by leaps and bounds. Of course, it depends on the traffic of the blog you’re publishing your guest post on. This practice creates an eternal digital trail that can lead prospect buyers to your page. Not to mention, it offers the added bonus of an SEO boost and enhanced credibility.

E-mail Marketing Strategy

Merely collecting e-mails is not enough to keep your sales pitch going. It’s important to strike an interesting conversation with your contacts. Your sole aim is to convert the subscribers you have gained into buyers. Group your audience according to interest, campaign, demographics, or activity and follow a step-wise e-mail marketing strategy. 

Tell a Story

C’mon! I don’t even have to sell you on this point! Remember how your eyes beamed at the prospect of an adult narrating an interesting story when you were a little kid? Now, as an adult, you might not want to listen to the story of the three little pigs, but the style still attracts attention. The best way to capture a potential buyer’s attention is with a killer story. It allows you to appeal to your audience at an emotional level and sway them into burying your product.

Tap Into The Unmatchable Power of Quora

Quora is all about people looking for direct answers. But you can also let your inner storyteller shine bright while engaging with audience on Quora. All you need to do is provide a straightforward answer at first. Then, build your way up to solving the poster’s problem. Assure the answer seeker that your course is the end of their woes. 

Offer a Lucrative Limited-Time Offer

Offer something lucrative to your audience for a limited time. For instance, you can offer a discount for a very limited period, thus boosting sales in a short span. It’s all about making the reader think that the offer is too good to lose. If you put a time restriction, you tap into the restlessness of the audience. This way, they are likely to take quick action as no one wants to be left out of the striking benefits. 

Build Partnerships With Other Entrepreneurs

Usually, almost all entrepreneurs complain about facing too much opposition during their initial days. They claim that they have no one to lean on and are sole risers. But what they don’t realize that there are plenty of budding entrepreneurs that can act as a support system for each other. 

So, it’s best to partner with other entrepreneurs whose target audience have a close alignment to yoru own. In future, you can also collaborate on a project together and market it for a win-win situation. 

Market Your Online Course and Get Rich Beyond The Dream of Avarice!

Now that you know how you can take the next step after creating an impeccable course, it’s time to take action. Instead of searching for some long lost secret to sales, get down to business and start following the steps mentioned above. 

Creating a stunning course and letting it sit on some random sales pages is the biggest wastage of your potential. You can never know how valuable and profitable your knowledge is unless you get it out there. 

Now, I know the volume of information all over the internet can be overwhelming. Well, I’m not the one to brag. But if you carefully follow these 21 ways to market your online course, I can assure you one thing. Your course is going to bring you the revenue you haven’t even dreamed of as long as it offers value to learners! So, what are you waiting for? Get down to business and make your passive income dreams come true!

Self-Liquidating Offer? (Hint: Done Right, It’s Free Lead Generation)

Imagine for a second, what if your sales funnel can build a big e-mail list FREE…

… Place where the Facebook ads are paying you for the 100 percent email list increase….

…. A situation where you can create a network of clients that are closely knit with very little effort and no costs being involved…

… This will be the launchpad for scaling your digital business to about $10K each month and way beyond!!

Do you want to travel more?

Want to get free from the debt?

Want to have a pay off that sets you free from the mortgage and having a clear life?

Now building Self Liquidating funnel and optimizing it can help you do that!

If you have been selling online something, regardless of what it is, it can be an online course or an e-book, software, or membership. Self-liquidating offers can be a fast track method.

This is the most powerful and fastest way in which you can get unlimited traffic and enhance your email list a lot faster.

In this post, I’m going to share all of the information that you need, for building SLF on your own!

So are you ready?

Let’s begin!

What Are Self Liquidating Offers?

The self-liquidating offer is the product of low cost that you are selling to cold traffic. This is the first thing that one offers to people that respond to the advertising.

Cold traffic just means strangers.

They are not aware of you or the product. They have been responding to the ad that you had placed or link online. These are people that are just curious and nothing more than that.

Primary Goal of Self Liquidating Offers:

The main objective of Self Liquidating Offers is offering help for recovering the ad costs instantly.

When you can do this, you can also re-invest the money for better advertising.

This is a good strategy and can work for anybody! More of this has been discussed further in the blog.

For now, we can observe how this seems to an affiliate marketer:

So you have found a product and that needs to be promoted and you want to drive traffic.

  1. You purchase an ad for driving traffic and making affiliate sales.
  2. And instead of sending the traffic to the affiliate sales page directly, you can send them on the squeeze page and they can get a good gift for subscribing.
  3. When they subscribe to you, you are sending them a low-cost offer in place of immediately sending them to the affiliate sale page.
  4. Now they purchase the low-cost offer. The thank-you page that you are showing them after the purchase is the affiliate sale page.

The result of the procedure, instead of directly driving traffic to the affiliate offer, can be stunning!

  • You make your list.
  • You are able to recover the ad cost immediately.
  • You create a new customer list.
  • You are still promoting the affiliate product for earning a commission.

This is honestly the best way of making online sales!!

Why Should You Use Self Liquidating Offers?

There are several reasons for using SLO and the major one is simple to understand. With the correct Self Liquidating offers you won’t have to pay for advertising ever again!

I’ll explain this right now!

An SLO is designed for helping one to recover the costs immediately that has been invested in the ad. And this means that a major problem is solved for you, this is especially true for affiliate marketers.

The issue is the flow of cash and this can get you out of the business.

Here is the way the issue looks like:

  1. You place the ad and then drive traffic towards the sales letter of the product that is being promoted.
  2. Then people respond to the ad and purchase that specific product.
  3. You also get paid some commission after the refund period is over and this is usually after about  30-75 days since the sale was made.
  4. So you will have to wait for this number of days before you get any amount back from the ad buy.
  5. You won’t be able to afford to keep buying ads and might not get paid; therefore you stop your promotion.

This is a scary pattern and one that a lot of affiliates find themselves gets trapped with. Also, product owners don’t stay immune to this effect. And consultants, coaches, and the service providers do suffer from this.

The answer to all of this is Self Liquidating offer funnel.

Who can use Self Liquidating offers?

The great news on SLO is that anyone can use it. And there is no single business that I have come across yet that hasn’t got helped through SLO for selling more. All of this without any kind of budget-busting in advertising needs to be done.

Take a look at all who can make use of Self Liquidating offers for selling more and for almost zero costs.

  1. Product owners: They can use this as a way of driving a huge amount of traffic.
  2. Affiliate marketers: They can use it for recovering the ad costs fast and can also keep promoting.
  3. Lead Generation: The providers can make use of SLO for generating no-cost lead that they can sell.
  4. CPA marketers: They can use SLO for sending massive traffic towards the CPA offers.
  5. Advertising seller: SLO can be used for building huge lists instantly and then selling solo ads to the list.
  6. Coaches: They can use it for both recovering the advertising cost and initiate nurturing the potential client.
  7. Consultants: Ad cost can be recovered and the services can be explained in a non-sales manner.
  8. E-Commerce sellers: Ones like Amazon store can make use of it for driving a large number of people towards the store and identifying interest.

I can help you with building your SLO funnel!!

How can you find the products for Self Liquidating offers?

This is the easiest part. All you have to do is understand the niche requirements, and finding products that can deliver the massive value that you can sell it for reasonable costs.

In case you are a product owner, you can fragment off part of the core product and make use of that as a low-cost product.

In case you are an affiliate marketer, you can make use of the best quality PLR product as the low-cost offer.

In case you are a consultant or coach you can use this or cheat sheet, checklist, and self-assessment for accomplishing SLO.

Does Self Liquidating offer work for real?

Of course, they do! And you cannot imagine to what extent!

The top marketers of the digital marketing space make use of this method each and every day. In fact, for a lot of people, this is the & secret sauce.

They are just not teaching this outside of the high valued inner circle.

Information sellers can use this for every niche and make use of the technique for recovering the ad costs and scaling up the success.

How can one create their SLO in the sales funnel?

1. Make a goal:
This is the very first step. Understand the fact that the main purpose of Self Liquidating offers is not making profits! This is being used for creating unique customer email lists for you. This list will help you in selling other services and products that are associated and can be beneficial for them.

To identify the software tools that are needed for building SLO funnel that will be able t generate the email list as fast as one can. Once you begin to have the subscriber list, you can build a personal relationship with the email newsletters or informing them about any publications over time. I highly recommend e-mail autoresponder for shortening the time needed for you in sending the weekly newsletters to the subscribers.

2. Brainstorm the Bonuses:

This is very important. For ensuring that the MLM offer is very attractive, you do need bonuses for supporting it. The bonuses can be in the following forms:

  1. Written products.
  2. Physical products.
  3. Spoken products.

3. Creating your offer and structuring it:

This is one of the most vital parts where you can structure the SLO in the sales funnel. In about each purchase decision that is made online, offers do play a big role in influencing the purchase decision and regardless of the price point that one has set.

For structuring a good offer, you might need to add a few bonuses that can support the main offer. Keep in mind that your main offer can stand alone as well, without the need for additional bonuses.

These bonuses than can further convince the customers for purchasing a product from you then the competitors as they are unique and are a must-have for all of the network marketers for gaining sales. Fast action bonus is vital in letting your customers purchase from you right now.

A standard offer stack ( main offer+ bonus) must contain these items, depending on the final price.

  1. The main service/product.
  2. Add-on bonus.
  3. Fast action bonus.

Before moving towards the next step, read the checklist for ensuring that you have all that you need before you move ahead with the advertising platform.

  1. One FREE product as the lead magnet. ( Guideline, report, checklist)
  2. SLO alone/ SLO offer stack ( For recovering some of the ad costs)
  3. The main product that offers stack ( The main thing that you want your customers to purchase)

4. Select the advertising platform:

There are some advertising platforms that one can use for running ads to get some traffic. In such a case, I am just going to talk about Facebook ads, because I am a lot more familiar with it when compared to Twitter or Instagram.

When you are creating the ads, you have to be aware of the goal that you have in mind. In the case of SLO, the main objective has to be generating as many leads as you can. You can also try different headlines as the ads for testing them to see the response of the market.

For further increasing the click rate of the website or the sales funnel, one can make use of the free lead magnet product as the bait for getting the right prospect too but things that you offer in exchange for the contact detail. In this way, you can build the relationship over time and eventually offering them something more without the need for running the ads again to acquire new clients.

5. Launch then test your Self Liquidating offers:

So by the time you reach this step, you probably have all set up. Here I have for you a checklist that you can refer to making sure that there is nothing missed. In case the product is not yet completed,one can still launch it as you can be sure that a demand is created before wasting time on product creation. One can finish the product when they know that the people have started buying or opting-in. Make sure that you are informing the customers that the offer hasn’t been completed yet and is going to get delivered on the time that is promised and has been set in advance.

Checklist:

  • Website page for the collection of user information.
  • A payment gateway that’s working so that you can receive the customer payments.
  • Email auto-responder for initiating the follow-ups, updating the customers, and receiving any kind of feedback.
  • Ads that are retargeting them towards your landing page/website.

If it’s possible, one can attempt running through the system for using a test credit card that is provided at the payment gateway that you select. And the actual credit card for ensuring that transaction works smoothly.

The goal is testing the system without the actual market for identifying the way efficiency of the sales funnel. You need to ask yourself in case the funnel breaks the cost or the funnel is going to be profitable, or you will be facing loss. Make the required tweaks until you are satisfied with the result you receive.

Why the Self Liquidating Funnel is perfect for being the first time funnel?

Do you know the main objective of building the first time funnel?

Creating the email list, right? Additionally, you will be attracting higher leads for turning into prospects and eventually into customers that pay. This is exactly Self Liquidating Offers will help you. You can build a list of potential clients, while creating a community, following, clan- you can label it any way you want.

This will motivate the audience for following the story, thoughts, and communications. You need them to think about your product/service whenever they are looking for a solution and your offer can be of assistance to them.

Over it, SLO also effortlessly converts the leads to customers while recovering the ad costs.

Benefits of Self Liquidating offers:

There are several benefits of Self Liquidating offers, and some of the primary advantages are discussed right here.

  1. Offering value to your customer through SLO creates interests as well as goodwill in their head regarding your brand and the image of the brand gets enhanced.
  2. It encourages trade support via premium offers. Additionally, the in-store brand display gets enhanced. This improves the visibility of the brand and hence the sales.
  3. The self Liquidating offers are usually associated with the advertisement campaign. This will, therefore, serve as a good medium for communicating the content of the ad and then corresponding to the customer franchise building.
  4. This strategy of a sale promotion can help in getting new clients and customers at the time of declining the demand or the off-season.
  5. Self liquidating promotion when used as part of a loyalty program can help in retaining the present customers.
  6. With this kind of promotion, there is an opportunity created for improving the sales of the product that have lesser demand in the market.

Wrapping it up!!

Self Liquidating offers are the perfect opportunity for blowing the audience away with extreme value. In return, you are also receiving maximum value. Even if this is just a big list of email addresses, that can be a powerful tool for the digital marketers for sending follow up sequences and all of the promotional material.

Building Self Liquidating funnel is not rocket science. But your action after putting the funnel at the place is one of the most challenging parts. You need to nurture leads through email marketing.

Keep in mind, that if you are using right Self Liquidating offers and also nurturing the leads in the right manner, a huge percentage of people will be accessing the freebie and are going to buy the core offer.

And, once you have aced the SLO design, it will rain sales and leads!

Niche Marketing: Definition, Examples & Advantages

Niche marketing is gaining popularity and there are several reasons for it. When done correctly, this is a fantastic way for making sure that your message reaches the right place, right people and of course at the right time. Did you notice we mentioned “When done correctly” Yeah, because most often people find it easier to go wrong than go right. But, don’t be scare of Niche marketing as we are right here to help you out.

The main objective of Niche Marketing:

You must be aware that the main aim of content writing is creating and nurturing relationships with viewers. The primary goal of Niche marketing is creating a level of BFF friendship with a smaller audience segment. It majorly includes going after true and dedicated consumer that is difficult to find. When you target your efforts for a specific niche segment, the marketing language is going to speak directly to their hearts.

One wants to make sure that this audience is cared for enough and you are taking out your time for making sure that they feel you are speaking to them directly. This is how one-on-one direct connections will last.

With a small number of viewers, you are going to find it easy to target the message right across them, because they also have a dialect and keywords you will use to deliver your point across. You need to remember that in Niche marketing, the small target is easier to focus on.

What is Niche Marketing?

This is the first question that pop’s up in everyone’s mind and they find it difficult to find a direct answer. Well, let’s first understand the meaning of “niche“. It’s the subset of a larger market or group. So Niche marketing can be defined as guiding all marketing efforts on a well-defined population segment. One needs to have a clear understanding that “niche” doesn’t exist, but has to be created with smart marketing strategies and identification of the things that customer needs at the moment.

How to Segment the Audience in Niches?

There are several ways for slicing larger group of audience in the sub-groups of smaller sizes. You are free to use one or more than one of the factors for better results:

  1. Demographics: This includes characteristics like gender preference, age, employment status,
    education, and income levels and is some of the examples of the demographic category.
  2. Psychographics: Hobbies, political earning, spending habits, values, personality traits, and lifestyle are some of the important traits that come under the category of Psychographics. This will further help you to narrow the niche down once the demographic preference is set.
  3. Geographic: As you must have understood by the word itself, if you target people within 50 km of your specific retail presence, this is the way for separating them from a larger group of people.

Niche marketing Company Benefits:

If you are a business owner, there are several benefits that you can avail through Niche Marketing and here are a few of them:

  1. Your message goes across strongly: Because you will be using phrases, words and even memes that are nice specific, the message clicks with readers. This is how you will be turning them to a dedicated brand ambassador within the community.
  2. Low Investment: Most of the Niche marketers need less investment as they are producing limited goods for a niche market.
  3. Channelized focus: It is easy to zero out on the specific channels for getting the brand across the right people. Probability is, that your niche might be having own groups or forums on social networking sites and you can effectively target them. This not just improves the resonating chances, but also allows cutting expenditure on other platforms that this specific audience is not using.
  4. Better profits: Niche marketing has higher profits as the Niche marketers are aware of the target client group well. And they can meet the requirements in a better way that other companies that are casually selling to these niches.
  5. For new companies traction is easier: When you focus the marketing efforts towards a smaller audience, you have a larger impact. And this is achieved at less expense and less time. When you position yourself as an expert in a specific industry that has good audience understanding and also cares about their requirements, you will have dedicated customers in a short time.
  6. Brand Loyalty: Niche marketing can have brand loyalty. The consumer might continue with repeated purchases from the same brand or they might recommend their friends and family
  7. Competition is less: With this, we mean that your niche audience is easier to influence. If you can find a community that is neglected by your business sector, and you can gain their confidence, you will have friends for life. So even if there is a competitor, you will be finding a crowd that’s dedicated to you already.

Niche marketing problems:

Not many, but there are some issues that one faces while they get into niche marketing and you
should be aware of them:

  1. Strategies related to niche marketing might not be suitable for people looking for the long
    term marketing. This is because niches might not give enough business.
  2. Niche markets can be invaded by huge companies, and smaller marketers can find
    difficulty in competing.
  3. Business survival probability can decrease if there is dependence on the only niche.

How can you find a Niche Market?

Once you take a look at some examples, you are going to be well equipped with the identification of opportunities related to micromarketing in your specific industry. Here are four vital steps that you must follow:

  • Identify your interest and strengths:

Begin with considering what are you able to offer and are good at. Some of the excellent niche marketing strategies include your brand’s strengths and unique perspective. So make sure you are reflecting on the exceptional quality of your offerings, team, and brand.

Also, you need to consider the areas that you like working on and the people that you have on your side. Niche marketing is an opportunity for drilling down and focusing on the section of people that you want to be connected with. So decide on people that you are most eager to offer products and services. Here are some questions that need to be answered:

  1. What is the specific issue that you can solve?
  2. What are the problems that you will solve better when compared to competitors?
  3. What you excel in?
  4. What is the field that you know inside out?
  5. What is that you and your team will want to serve?
  • Do Industrial research:

Once you are aware of the kind of niche marketing you like to do, authenticate it to be a reasonable idea. Now you need to carry out a competitive analysis. This will let you know if there are several competitors in the field and in case there are, what they are doing already. Also, search to see if there are any openings available for your target market that might have been missed and if there is a legitimate demand.

  • Know about the ideal customer well:

Another strategy to spark inspiration and gain insight into niche marketing is to observe closely the target audience and identification of the requirements very well. When you do this, you can provide them with a better message, service or product.

  • Select, test, adjust then repeat:

Like most of the marketing strategies, one cannot just make a niche marketing promotion and assume that it will be achieving the results that you had been looking for. You must be testing the idea, looking at the initial results, making adjustments and then continuing accordingly.

You can also see that at times the first idea that you might have thought of, did not work. But a simple twist can hit the right area and draw all of the audience’s attention and can result in making loyal lifelong customers.

How can you evaluate the niche market idea that you have?

Now when you are aware of what you will be selling online, one needs to make sure that there is an audience for the product. In the beginning, the niche product and market are not much but ideas. You can think of them as a hypothesis of what you believe will be resonating with the target audience.

While targeting a specific niche and making it your focus will make it a lot easier for finding a potential customer and then convincing, them to make a purchase. You will have to be sure that the number of buyers is enough so that your niche is viable. If you see that your niche is very small and won’t be able to generate much profit or interest, you can consider spin around to a different audience. This can be done by promoting some different products within that niche.

You are not going to know what resonates till you give it a try.

Even if you do have some success early in the process, remember that niches change. And this will be your decision to evolve with the target audience and adjust the position with time. You can also introduce a new product in the range as new possibilities come up.

Here we have ways for evaluating the niche market idea that you have:

  1. First, build the audience:
    Do you know that the best selling product has campaigns that make sure that people know well about the product before its launch and at a time before they are developed? This might not be the perfect way for you, but you still can introduce the idea and get followers before the idea is completed. This can be done through an email opt-in page, campaigns on social media and other strategies that usually work online. In this manner, you will be engaging potential customer that will be waiting for the launch that you have.
  2. Testing before investing:
    Begin with products in small batch and run campaigns on the target audience. Get feedback from the clients that have made purchases and then also send your product to influencers to see what they have to say. This step is crucial if you are developing a new product and has to be done early on. It will allow you time for making changes and gaining perfection before the rest of the world has access to it.
  3. Get in-depth in your niche:
    You must have already done the keyword research and identification of the niche market. But you still can dig deeper. You can analyze blogs, influencers, social media and other important areas of your niche for gaining insight. Are you able to solve the problem that you are facing again and again?
  4. Research more on consumer trends:
    You must be updated with all that’s happening in the niche that you choose. There are sources like Facebook, Think with Google that has consumer research. This will help you to understand consumer desires, breakout trends, and pain points. You can also set up Google alert for the specific keywords and monitor the social media conversation regularly. This will make sure you are aware of all that’s trending.

What to do next?

When the time comes to market the product you have selected, keep in mind that it has to be sharpened for the specific audience requirements. What is it that will make this niche market unique from the wider market, and how will you specifically appeal to the needs, wants and preferences?

For example, handbags are a huge market. There are several niches attached and a lot of different use of a handbag is seen. One might take a look at new moms that need a handbag that can also be used as a diaper bag. Then, a college student that wants a bag that can store books, files and stationery and much more.

Understand the unique requirements of each of the niches and this will make possible to converse directly through your marketing. You will also have a better possibility of attracting a buyer and winning the business by making them clear that the product is specifically made for catering to their needs.

Target and arrive at your specific Niche Market:

If earlier you hadn’t engaged with niche marketing, this can be the time for exploring the strategies. It can help you connect with smaller, yet loyal customers. Make use of these examples and tips for the post. And we are right here to help you with developing a strategy that can help in identifying valuable and undeserved consumer segments that you can put your focus on.

Facebook Custom Audience

Facebook is one of the most famous platforms for advertising. And there are majorly 2 reasons for it. First of all, it is undoubtedly the biggest platform in the world when it comes to social media. There are about 2.5 billion users and then it provides several granular options that can help you with audience targeting. This makes it easy for you to get the ads right in front of the audience that might be interested in making a purchase.

Advertising on Facebook is one of the best choices that you can make as you can target the niche audience and is termed as Facebook Custom audiences. Custom audience allows you re-targeting of the people that have got in touch with your business before. They can be the ones that have purchased something from your online store or maybe just visited the website.

The more one is aware of the people that you want to advertise to, the better will be the performance of the ads. When you decide on marketing to the custom audience, you are exactly aware of people that are looking at your advertisements, and you can even message the targeted audience with precision. This is also going to increase the conversion rates and you will get better returns for the investment.

How Can You Use Facebook Custom Audience?

The Facebook Custom Audience allows you to choose from a wide range of parameters for being specific on who you are looking forward to the target. This gives you an opportunity for better creation and optimized ads. Here I enlist six of the top things you can try by making use of Facebook Custom Audience:

  • Make your Facebook audience grow:

Custom Audience allows you to grow the Facebook Audience. So you can try creating a custom audience of the people that have signed up for the email list or might have recently visited your website. Then you can use the Custom Audience for running ads that encourage people to follow the brand on Facebook.

  • Upsell Present Customers:

You can also use the Custom Audience for creating a list that has people that might have already purchased from you. This is the perfect way for increasing the lifetime value of a customer in case you have several items open to selling. For example, in case you have some related accessories or products you can provide an ad that is targeted at that specific shopper. When you make use of this special promotion that’s time-sensitive you are encouraging the viewers to take fast action.

  • Abandoned Cart Audience Has To Be Targeted:

There are several reasons for people abandoning their cart. Usually, they get busy and were not able to complete the purchase. But if they have added it in the cart, there is a high probability that they are looking forward to buying it. Make sure you send a follow-up email as soon as possible so that they don’t forget it, or even worse, make the purchase from a different store.

  • Make Sale To The Active Subscribers:

People that are not aware of your brand, are some of the most difficult people to target for making a sale. Most people don’t visit a website for the first time and make a purchase. everyone first wants to see if the business is reliable or not. This is why selling products to strangers is so difficult when it comes to Facebook. To improve the conversion rates by selling products to active subscribers. These are the people that have subscribed to you and are still are open for emails. They are the ones that know about your business and also read your blogs regularly to see what you want to say.

  • Get Customer Feedback:

For any business, owner feedbacks are very valuable. This is going to ensure that your clients are happy and if some important changes need to be made. Even better, is that this is an amazing source or marketing of your products. So use Facebook for following up the customers after they buy something, and request then to fill a short survey. In case you are looking forward to getting more surveys completed, running a contest will incentivize it.

  • Make An Email List:

This is a great idea for any business that runs online. It is also one of the most reliable ways of keeping it in touch with both potential and active clients. And although your list usually is made on your specific website, one can also use Facebook. When you target the people that visited your site, you will have more number of subscribers. And as the visitors know you already, there is a better chance of them signing up with you over strangers.

How to create facebook custom Audience?

There are so many options available to create a Facebook custom audience, and I will take you to step by step to each of them. And explain how you can create a Facebook custom audience using whatever data you have.

The Facebook custom audience using customer file:

This option is one of the most popular and traditional ways of creating a Facebook audience. In this format, we upload data of customers we have, like email addresses, names, and phone numbers. Then facebook searches the same users on Facebook and makes an audience.

This is highly useful if we are starting a new business online. But we have our database of the email address of customers that brought our products offline or in any other way.

These audiences are not dynamic but are static as it doesn’t get updated.

Example-
I made an audience with the database when I have 100 emails, then after one month, my list grew to 500. Then I have to repeat the process, as there is no way to get it updated on its own. The second thing they are good but not excellent, because sometimes people give email id which differs from their Facebook ids email ids, so this is also an issue.

Now How To Upload The Database?
Step1

The Facebook custom audience using customer file:

  • Add Customers From Your File Copy Or Paste Data
  • We have options to upload our data using this data consisting of up to 15 identifiers.
    I usually prefer copying and pasting in this segment or sometimes I do prefer integrating to
    Mailchimp and import data in one go.

Key Notes on Facebook Custom Audience:
If you are ready for creating the Facebook Custom audiences, there are some points that you need to remember. This will ensure that you are avoiding any mistakes and targeting the right people with the ads:

1. You need ads manager account On Facebook For Creating Custom Audiences:

If you don’t already have this account, Facebook will be prompting you to make one as you go ahead with the step of building the custom Audience. You can also begin with first making the account.

2. There is a need for a minimum of 20 people to present ads to a specific audience:

In case your website doesn’t have much traffic, or the email list is small, you might want to go ahead and try running ads to send traffic towards your site. Another way is encouraging the subscribers before you set up the Custom audience.

3. There is a probability that you can’t pull all visitors, subscribers, and customers in your Custom Audience:

Not everybody that is visiting your website will be on Facebook. Also, the people that are on your list might be using the different email address for the Facebook account. So if the Custom Audience is smaller than you earlier thought, it not mainly because of a mistake.

4. You will have to update the Custom Audience email regularly:

If you had uploaded manually the contact list on Facebook for creating the Custom Audience, you have to be sure that you are updating it regularly with the new CSV file and only new contacts. You can replace the Custom Audience with the latest CSV file of all contacts, or just copy-paste the new subscribers on the new list.

Some advanced ways of using the Facebook Custom Audience:

Once you have mastered the above points that I consider to be basics, you can go a step ahead. These are the ways by which you can create more target ads and have some advanced choices that Facebook has to offer.

Website Custom Audience:

The Website Custom Audience allows the marketers for creating an audience that’s based on the actions that are performed on the persona website. All thanks to Facebook Pixel as it is a snippet of the codes that are added to the website. Audience granularity that you make depends a bit on the traffic amount and also the effort you put in for creating a detailed pixel event.

Another good thing about WCA is the updating is done in real-time. Also, the rate of match-up remains high. Here are some samples of the powerful audience that one can create.

Basic Specifications:
1. Source: Chosen owned pixel
2. Time: 1 to 180 days

Website Custom Audience:

People that have Visited Specific Web Page:
One can include a complete URL, partial or multiple URLs. Then there are also Keywords that you can easily include. There are countless and one can use it for this kind of audience.

Visitors by the Time they Spent:

Visitors by the Time they Spent:

Not all of the visitors on the website have been created equal. You need to mainly focus on the people that are spending much time. This can be achieved through a small audience and still lead to excellent results.

From the Events by Page View:
If we assume that you have installed Facebook Pixel on the website with events, you will be able to see applicable events that fired.

From the website Events: through Search String Parameters
You can also create the audience with people that had performed any kind of search on the website. But you should also focus on the specific keyword search.

From the website Events: through UTM Parameters
UTM parameters are mainly the tracking codes that can add to broken links end in the campaign source, term, name, content, and sequence. At least you need a source to be included.

Engagement: Video
The best first stage audience is anybody that is engaged with one or more videos that you publish on your website. Anyone that views the video will be added automatically to the audience and you can target them later. Here are the details:

Video View Custom Audience

  1. People that have seen a minimum of 3 seconds of the video: This is certainly the view that is of the lowest quality but also the largest audience.
  2. People that have seen a minimum of 10 seconds of the video.
  3. People that have seen a minimum of 25% of the video.
  4. People that have seen a minimum of 50% of the video.
  5. People that have seen a minimum of 75% of the video.
  6. People that have seen a minimum of 95% of the video.

Engagement: Lead Form

The Facebook Lead Ads help the advertisers for collecting leads. This includes contact information like an email address. This is done without sending the user away from Facebook. The Engagement custom Audience consists of those that engage in the form that is added to one out of three audiences for targeting. Online Marketers can also create the audience on the interaction that occurs with one or more forms in a certain time.

Engagement: Lead Form

  • People that had opened the form: Anyone that has opened your form will be included here, regardless if they submit or not.
  • People that had opened the form but didn’t submit.
  • People that had opened and also submitted the form.

Engagement through Full-screen Experience:

Facebook has also launched Facebook Canvas. This are the constant attempts that are made for making sure that the user experience is enhanced. The Facebook Canvas offers the user an engaging experience where they can take a look at the images, videos, text, product feeds and a lot more with one single view.

Engagement through Full-screen Experience:

For you, one of the major issues that you can face is the traffic loss and the lowering of potential target power that remains in sync with sending somebody to your website. Now, this has also changed with the launch of Fullscreen experience Custom audience. You can also create the audience with people that get engaged with Canvas be it one or multiple. These are:

  • People that have opened your website canvas.
  • People that have clicked on any of the links in the canvas.

You can also include the links in the Canvas itself. There is no need for them to visit your website. This is where audience creation can be helpful. For instance, a Canvas that promotes the product with a clock and sends the user on the Amazon product page.

Engagement with Facebook Page:

One of the sneaky ways for targeting an effective audience is through Facebook Page Engagement Custom Audiences. You might have the notion that the ones visiting your website are more effective than the ones that interact through Facebook. But in reality, this might not always be the case.

Interaction with you on the website does not mean that their will be interaction on Facebook ads. And in case someone has interacted on Facebook, the probability is that they might do that again.

Engagement with Facebook Page:

Basic Specifications:

  • Source: Chosen owned page.
  • Time: 1 to 365 days.

1. People that are engaged with the page.

These are the widest audience when it comes to several people that had engaged on your page
in any form.

2. People that had visited the page.
3. People that had engaged with the ad or post.

This can be specifically effective when you are looking for the audience so that ads can be targeted.

4. People that had clicked on any kind of call for action button.
5. People that have sent messages on your page:

This can be a small audience but is probably most valuable.

6. People that have to save the page or post that you publish.
Engagement through a Business profile on Instagram:

Do you have the business linked with Instagram? If yes, you can create the audience that engages on the profile there. This is also similar to a Facebook page that I discussed above. Your Instagram Profile requires a business profile, and for this, you will need to be connected with the Business Manager for accessing the feature.

Engagement with Facebook Page:

  1. People that had engaged with the business on Instagram.
  2. People that had visited the Instagram Profile.
  3. People that had engaged with any ad or post.
  4. People that have sent you a message.
  5. People that had to save an ad or post.

This is not a new feature but several online marketers are running Facebook events. Here I am talking about the Facebook posts that notify people of the upcoming activity or party and not the pixel events.

All thanks to Engagement Custom Audience, one can create the audience of people depending on the specific event or activity:

  • People that respond with Interested or are going.
  • People that respond with Going.
  • People that respond with interest.

Lookalike Audiences:

After you have been able to create your custom audience, one can use a Lookalike audience for expanding it. This will also include people that have not signed up for the newsletter or had visited your website, but there are some qualities that they have in common with people that are already on your list.

This is one of the best ways of getting the products right in front of the viewers that might be interested in what you sell, but are not aware of the products or your business. To do so, you have to have a minimum of 100 people from one country in the present Custom Audience.

Value-based Lookalike Audience:

If you look forward to getting granular with the ad targeting, you have the choice to create a Value-based lookalike audience. This will let you assign an indicator for identifying the customers of the highest value in your present list. The added information allows Facebook to refine the target more so that you can expand your audience. And only for the people that are likely going to generate the elevated lifetime value by being your customers.

Start advertising Now!!

Once the custom audience is ready for you, it is the perfect time to begin advertising! Whenever you are creating new campaigns, you have the choice of selecting one of the Custom Audience to target. You are also able to create another new Facebook Custom Audience at any point in time! So have you tried experimenting with Facebook Custom audience before? Share with us in the comment section below.

What is Facebook Pixel?

Are you running Facebook ads for business promotion?

Still, wondering how Facebook Pixel helps optimize the ad delivery for your specific goals?

So this blog will help you in understanding Facebook Pixel and the way you can install it. You will
be able to track your website traffic and also create trackable high ROI Facebook ads.

What is Facebook pixel?

Facebook Pixel is mainly a java script code that one places on their website. The data is collected and will help you track conversions through Facebook ads and optimize ads. This can be of immense help for building a targeted audience for future ads, remarketing for people that have taken some type of action on the website.

This works by placement and cookies triggering for tracking the users as they are interacting with the website and Facebook ads.

Why is Facebook Pixel so important?

I keep hearing from several Facebook advertisers that they aren’t using the Facebook pixel. Then others are not using it for its maximum potential. The excuses range for people from being intimidated confused to utter ignorance if they require it at all.

So do you need Facebook Pixel?

OF COURSE, you do!!

There are so many reasons for it as well.

Without using Facebook Pixel you are stopping yourself from the trending targeting options. You also won’t be able to accurately track the conversions (Just not possible without pixel). There will be a hindrance to optimizing conversions. You basically won’t be able to do any kind of fun stuff that can lead to some measurable results!

As I said above, Facebook Pixel is a code snippet that is unique for your ad account. It should be placed between head tags on each page of the website. Facebook Pixel looks something like this:

FACEBOOK PIXEL CODE

Once this is in place, you will see the magic happening right in front of your eyes!

Why one needs to set up Facebook Pixel?

All of the important information that you require for creating better ads and targeting the audience in a better way is provided by Facebook Pixel. The data assures that your ad is being viewed by people that can take the action that you desire. This is also going to enhance the Facebook ad conversion rates and you will have better ROI.

In case you had not been using Facebook ads as of now, you must install Facebook Pixel right now! It will begin data collection instantly and you won’t have to begin from scratch when you are ready for creating the Facebook ad.

How is Facebook Pixel used?

Here are just some of how Facebook pixel can improve the marketing results:
Facebook Pixel helps you in utilizing the following:

1. The Website Custom Audience: Everything present on the list is vital. I’m going to have a fraction of success when using Facebook Ad without the Website custom audience. These are amazing. When you have a pixel on the website, Facebook is aware of people that visit the website. There is also information available on the date of page visit as well as the specific page. This can be great for creating pretty wonderful audiences.

1. All of the visitors to the website in the past 6 months.
2. People that had visited specific page/pages.
3. People that visited one page and not the others.
4. People that visited in the last 6 months, but not recently.
5. People that had executed specific events x frequency or dollars X valued at.
6. People that are in the top 5, 10 or 25 percent of the active visitors.

All of the visitors to the website in the past 6 months.

I make sure that I’m targeting the visitors for promoting one of the recent blogs. I also target people that had read the posts with the word & entrepreneur in URL for the promotion of content that’s an entrepreneur focused.

2. Standard Events:

With the Standard Events, one can insert some extra code on the specific Facebook page. This is for the general kind of event that might have happened.

Standard events mainly include the following:

1. Search
2. Add to Cart.
3. View content.
4. Add to Wishlist.
5. Adding payment information.
6. Lead.
7. Purchase.
8. Initiate checkout.
9. Completing Registration.

Standard Events

You can also include the code variables further for providing details on things that happen on the Facebook page. This is crucial for Dynamic Ads that we’ll learn about later. The additional code can be a lot for some people, and it might not be that necessary. You can instead use…

3. Custom Conversions:

Custom Conversion

As the pixel is on the website, Facebook is aware when somebody, visits the website and the page. Eventually, you can define the purchase of a specific product just by letting Facebook about the URL. There is no need for additional odes. Custom Conversions are beneficial. We shall also get information as to why in just a moment.

4. Conversion Tracking:

Now when you have created the Custom Conversions or the standard events, Facebook is aware of the conversion that’s based on the website activity. So if anybody is hitting those pages with a standard event code Facebook can report you back.

Firstly, you need to be sure for letting Facebook know to track the conversions. I have no clue, why one won’t do this. But do this while creating the ad…

If you had been optimizing for the conversion, Facebook is automatically going to report that conversion. But if you are doing this for optimizing to something other, for instance, traffic, Facebook will not be telling you the conversions automatically.

So it will be better for customizing the columns in the ad report for the selection of specific standard events or custom conversions.

Suddenly, you will see that the results have become way more meaningful.

5. Conversion Optimization:

If you are not creating Standard Events or the Custom Conversions, you are also not going to optimize for the conversions. When the Website conversions campaign aim is selected, you will have to choose the conversion for Facebook that needs optimization. And in case you don’t have anything, you will only be able to optimize website traffic, video views and page post engagements.

This is nice as if you do have a pixel on the website, and Facebook is aware of conversion, they begin understanding the kind of people to convert. And the specific data and information allow Facebook for showing the ads in your audience with the highest probability of taking action.

6. Dynamic Ads:

If you own a huge e-commerce website, you need pixel for sure and is a must. And if you are using it, there is a probability that you might not be taking the benefits of Dynamic ads. If you are having thousands of products, creating individual ads might not be that reasonable for the specific pages and people that had visited and if they took any action. But you can create a dynamic ad template with Standard events and Pixel. In this manner, the things that appear in the ad will be depending on the behavior of the user. Again, you can thank Facebook Pixel for this.

7. The total package will get you RESULTS:

You need to understand this at the end. If you are not using Facebook Pixel on the website, you have a tough battle to fight. Your targeting will remain at the second rate. Result tracking will become impossible. You won’t be able to optimize for the actions that you want. And that’s not good. I want you to be successful. And without making use of Facebook Pixel, this is going to be extremely difficult for you.

Top Ways for Adding Facebook Pixel on Your Website:

Hopefully, by now you are aware of the importance of Facebook Pixel. You can create some powerful audience for ad target, tracking conversions, running dynamic ads and conversion optimization.

A lot of marketers remain slow for adding pixels or adding them correctly. This is also one of the common reasons for being intimidated by people. They are assuming that the process is overly technical or complicated.

Although, it does get technical, if you want to use it for the core utility pixel can be very simple. Here I have for you a closer look at the different methods for allowing you pixel installation today!!

Let’s take a closer look at several different methods that allow you to install the pixel easily and properly today…

Locate Pixel:

Before we understand how to install the pixel, let us make sure that you can locate pixel first.

1. First, go to the Pixel page in the business manager. Then if you have not yet set pixel, this is
what it looks like…

Pixel page in the business manager.

2. Now Click on the button that says “Set Up Pixel”.

If you have ever created pixel previously, but you have to find it for re-installation click on the “Set Up Pixel” gray button on top. What you are clicking here is going to depend on how your website is set up.

In the beginning, we are just concerned about the pixel access. The second option has to be clicked, the & “Copy and Paste the Code” You will be able to see the pixel code.

The number that is shown in blue and comes twice is the unique pixel ID for the ad account.

1. WordPress Theme Setting:

Let us just assume that you are on the self-hosted site of WordPress. In that case, there are several options available for you. The main point to be aware of is the place for injecting code before the HEAD tag on a website template. In this manner, the pixel code will be appearing on each page of the website. That is our goal.

One usual place for doing this is in the theme settings. As there are hundreds of varied themes, I cannot say if this will be the case for all of them. But Genesis Framework, this will be the case. At the base of the theme setting, there is a section called “Header and Footer Scripts” Anything that you are placing in the header Script box will be & immediately before the closing tag in the document source.

This is exactly what we are looking for. So paste the complete pixel code right here and click on “Save”.

pixel code in header

2. WordPress Plugins:

Installing the pixel on each of the website pages will be the bare minimum of what has to be done. If you can do it, you will be creating the audience of people that can visit the website and creating custom conversions for tracking conversion optimization. But some plugins are there, that will lead you a step ahead. Here I have for you the three that I have used before:

1. Pixel Caffeine:

This is a free plugin that is presented by Ad Espresso. They are also the same people that created the trending Facebook Ad creation and the testing tool. As they have experience with Facebook, it is a good thing for us.

pixel caffeine
When you install the pixel through this plugin, everything becomes extremely easy.

  1. In the General Setting, Click on Facebook Connect.

After this Pixel Caffeine if going to present you with a list of Facebook ad account and the pixel ids. Choose the ones that you want to use on the specific website.

pixel caffeine wordpress

Make sure the pixel position has been set to. In case you just wanted to install the pixel, that’ it. Of course, there are several other things that you can do with the plugin if you want. Some of the advanced features of this plugin include:

  • WooCommerce integration.
  • Filters by device type, referrer, e-commerce behavior, and categories.
  • Tracking custom fields.
  • Advanced tracking as per the post, browser information and Content ID.
  • Passing advanced data like content ID, content type and value.

2. PixelYourSite Pro:

This is one of the premium plugins, that can be bought for $80 and up. The setup is also simple. You just have to be aware of the pixel ID and then paste it in.

Once you have pasted and activated it, the pixel will be appearing on each website page. This is the main objective here. But the other advanced options that you can see are:

pixelyoursitepro

  • Traffic source tracking and type.
  • Adding custom or Standard events.
  • Adding Dynamic Events.
  • WooCommerce integration for the dynamic ads.
  • Adding currency and value for the purchase events.
  • Adding parameters like coupons, location, shipping methods or payment methods.
  • Delay in events.
  • Easy digital download and integration.

3. Google Tag Manager:

This is another way of installing Facebook Pixel on your website and is used by several
advertisers.

1. Click on the “Add a New Tag” in the Google Tag manager first.

facebook pixel
2. Select the “Tag Configuration” and then select “Custom HTML.”
3. Copy and paste the pixel code that we had searched for earlier.
4. Expand Advanced Settings, also make sure that the tag says “once per page.”
5. Click on Triggering Below. Make sure that you select “All Pages” from the trigger. Then
Name, save the tag and publish. That’s it your work is done!

4. Shopify:

If you have a Shopify store, then the procedure of adding pixel will be very easy. Just go to Settings on the dashboard. Then click on Online Store. Now copy-paste the pixel ID in the box assigned. Remember not the entire pixel.

shopify fb pixel

5. Some other methods:

There are a plethora of options available as well. You can self-host through WordPress. Or sell
the products on a third party site. The main aim is to find a way for injecting the Facebook Pixel code in the middle of the HEAD tags on each page.

Now it’s your turn:

As I mentioned earlier, here I'm not recommending one single method. If you have Facebook Pixel installed, you can begin with the basics ( In case you are not operating an e-commerce web site.). But these are just some of the ways by which you can try easily.

Summary:

So Facebook Pixel is certainly a powerful tool. You can develop a strategy for meeting specific business targets. This will also make you understand the ways you can engage with the present customers and searching for the new leads will be easier. In case you don’t have any plans for advertising right now, you can install Pixel for getting data on the way people have been connecting with your website. To install the base pixel code to the website and Facebook will initiate tracking instantly.

Master Facebook Pixel Now!!

I’m aware that for a lot of advertisers, Facebook pixel remains a mystery. Maybe you are using it, but there is scope for much improvement so that your business reaches the next level. As you can observe from the blog some huge opportunities are waiting for you.

What are your thoughts? How are you going to make use of the Facebook Pixel for creating new business leads? I ‘am eager to know, share your views in the comment section below.