If you wanted to advertise a course on social media, you probably first put it on Facebook… Or tried to at least!
You got your course page running, a link, and a Facebook account to share it with. All good, but why is nobody clicking?
As you probably found out: It’s not so simple. Just dropping the link into a Facebook post with the name of it as a caption? It.Doesn’t.Cut.It
The answer to these issues is simple: Facebook Ads. But properly running them is anything but.
There are many things to consider when working with Facebook Ads. Some are simple, some capricious, some tedious, and some you don’t even know what they are! Don’t worry, I do.